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Dream & Reality
A collaboration with fashion designer, Gogo. The collection was inspired by her optical dreams and brought to life in her garments within a retail setting to portray her dreams for customers to embrace. The location for the photoshoot, photography, photo edits, and store design were executed by Studio JLee to fully portray Gogo's story in a collaborative effort.
The store is designed for customers and viewers to experience Gogo's optical dream-inspired collection brought into reality. The mirrored walls were designed for the customers to embrace the collection from every angle, with a sense of being in an optical dream. The clothing racks are specifically designed in an "S" shape for the collection to be visible from any angle. In addition, the hangers are constantly rotating.
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